Magnolia Online Perfume Decant Store
I build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Project Brief
Magnolia is an online perfume store that sells original perfume and eau de cologne in smaller amount– this act is known professionally as decant – for expert costumers who wants to test a perfume before buying it or those who want to use original perfumes but by a reasonable price. Magnolia transfer the perfume from original bottles to smaller volumes.
Challenge
One of the main points before buying an expensive exclusive perfume is to perfectly test it out. Big companies sell samples for this purpose but this perfume samples are not easily obtainable in Iran.
Solution
To define an online platform for perfume customers to buy a small amount of original perfume to test or in an affordable amount. The process that leads us to the solution My strategy and approach to give a solution mainly depend on the project, one of the main methods that we can use is a design thinking process, it usually concludes 4 steps of research and findings, ideation, early modulation, and test.
I always have an eye on service design, behavior designing, and gamification to design a product.
Research and finding
To find the best possible solution we need to define the right customers and users then we have to know them and define their scoop so we can analyze them perfectly and make a journey based on that. I have divided the persona into three main categories that each has its own approach, and the business should have solution separately for each of them.
Thinking alike result
I find out that we can come close to the solution by giving it a chance. There are so many people that used to buy expensive perfumes but according to Iran’s economic situation they can’t afford it anymore, and the other hand there are some people that buy the perfumes and regret its experience after not a long time --- that regret their shopping because they have not to experience the long time use of the perfume or it wasn’t the golden treasure it seemed at the first sight .
Ideation
To design a platform that allows the customer to buy only a few miles of the original perfume bottle gives information about their details and features and also has professional offers for each customer.
In-store part, according to the research and interviews, I come to the conclusion that a large number of the users wants to buy at least 5 different products to test and order, in this case, they should be able to add what product they want to their shopping cart with the detail they aspire on the same page (without the urge to go to the product page)
Before
After
Prototyping
Let’s collaborate and make an impact with my cross-discipline approach to design and deveopment.
My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way. I enjoy turning complex problems into simple, beautiful and intuitive interface designs. When I’m not coding or pushing pixels, you’ll find me in the pool or on the court shooting hoops.
Mobile View Prototype
User Interface
The user interface of this website goes along the key features of business known as efficiency and right choice, and this convenience and modernity come from a cohesive system design inspired by the Adobe Spectrum system design.
One of the main challenges of this product was to design a visual identity that goes with brands' values and key features. It should function in a different phases of the product while it maintains the features and it has to deliver the message to the user in the ideal way possible.
Branding
Let’s collaborate and make an impact with my cross-discipline approach to design and deveopment.
My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way. I enjoy turning complex problems into simple, beautiful and intuitive interface designs. When I’m not coding or pushing pixels, you’ll find me in the pool or on the court shooting hoops.
Testimonials
Share on